COVERED BY MOTHER








Mother launched a gift wrapping service just in time for the holidays, so we made a quick, scrappy vid with a $0 budget to promote it.

Our idea was simple: while we can’t guarantee someone will like your actual gift, we can at least make sure they’ll like it from the outside.




Made with
Art Director: Jen Donatelli
Creative Director: Paul Malmstrom
Agency: Mother New York