REAL IS RARE. REAL IS A DIAMOND.
Diamonds make people think about commitment in terms of big gestures like proposals and weddings.
That’s scary, so we focused on a different side of commitment: the small, but meaningful moments couples share everyday.
Made for the Diamond Producers Association
Art Director: Jen Donatelli
Creative Directors: Paul Malmstrom, Enrique Mosqueda
Director/Photographer: Matt Lambert
Agency: Mother New York