TARGET x C9 CHAMPION x ANNA KAISER






In January 2017, Target collaborated with C9 Champion and celebrity trainer Anna Kaiser to launch a new performance wear collection.

We took the collection off the racks and put it in action. With David Stark Productions, we hosted free popup workout classes featuring the collection across Target stores nationwide. We ended the launch by streaming one NYC class on Facebook Live, bringing attention to the collaboration with over 3M views.


 
Facebook Live




Live Motion Graphics

To bring the energy of the class to viewers at home, we created live motion graphics that ranged from signaling the number of reps to just sending out good vibes.





Second Screen Q&A

WHERE THE INTERACTION AT? We helped viewers chat directly with Anna by creating a second screen so she could answer a Facebook Q&A feed live on the air.





OMFG, BEHIND THE SCENES




Lookbook




Press:
InStyle
Well + Good
The Zoe Report
Paper City


Made with
Art Directors: Jen Donatelli, Jolene Delisle
Co-Copywriter: Maud Deitch
Creative Directors: Piers North, Chris Shipman
Production: David Stark Productions, Bexel Productions
Agency: Mother New York